AXELRation program

Our structured 12-week training program covers the essential aspects of growing a scaleup business. Led by renowned experts and boosted by special guests, this course is designed to give participants the tools and knowledge they need to propel their business to new heights.

October: From an idea to reality

• 25: The contractor

November: Market strategy and commercial growth

• 1: Product
• 8: Markets
• 15: Sales
• 22 : Customers

December: Financial optimization and business model

• 6: Revenue and cost structure
• 13: Financial model

January: Promotion and fundraising preparations

• 10: Valuation
• 17 : Financing
• 24: Promotion
• 31 : "To boldly go"

February: Pitch and final preparation

• 7: Final pitch

‍

Discover the expertise of recognized leaders in their field, be inspired by special guests who will share their experiences and advice on how to take your business to new heights.

• Romain Bessuges-Meusy, CEO and co-founder, Axeptio
• Jade Doucet-Martineau, CEO and co-founder, Puzzle Medical Devices
• William St-Pierre, CEO and co-founder, Mechasys

More surprise guests to be confirmed in the coming weeks.

‍

Contact us to find out more about the program's sponsorship plan. We'd be happy to give you a detailed presentation of our program and of the various options available along the way.

‍

Click HERE to contact us, or send us an e-mail at info@axelr.ca.

SERVICE TERMS

The provision of Services by AXELR Consultants Inc. (the " Service Provider "), including the Participant's access to and participation in the "AXELRation" entrepreneurship training program (the " Program "), and the use of any Materials or other information obtained in connection with the Program and the Services, is subject to and expressly conditional upon compliance with these Terms of Service (the " Terms of Service " or the " Agreement ") by the individual or entity identified in the Registration Form (the " Participant ").

It is understood that acceptance of these Terms of Service by the Participant in no way guarantees the Participant's participation in the Program or any other entrepreneurial training program operated by the Service Provider or its affiliates, which shall be determined by the Service Provider in its sole discretion. 

‍

1. Definitions
   1. " Affiliate " means an entity that, directly or indirectly, through one or more intermediaries, controls, is controlled by or is under common control with the subject entity. For this purpose, "control" means the power, directly or indirectly, to govern such entity and to carry out its policies, or the power to cause such power to be exercised by another, whether through beneficial ownership of voting securities, by contract or otherwise.
   2. " Materials " means information, documents, forms, templates, methodologies, delivery strategies, approaches and practices, generic software tools, routines, frameworks and components, general content, research and general documents, training materials, application building blocks, templates, analytical models, project tools, development tools, inventions, solutions and descriptions thereof, as well as ideas or know-how, which have been made available to the Participant by the Service Provider or its Affiliates in the context of the Participant's participation in the Program.
   3. " Participant Data " means all of Participant's records, data and information, including Participant's Confidential Information, that is submitted, published, posted or transmitted to Service Provider or its Affiliates by Participant in connection with Participant's confirmed or prospective participation in the Program. Participant Data" excludes Confidential Information, Materials and Services of the Service Provider.  
   4. " Party " means Service Provider or Participant and " Parties " means both.
   5. " Representatives " means employees and consultants of a Party or its Affiliates and their legal and financial advisors.
   6. " Services " means the services provided to the Participant by the Service Provider or its affiliates, including the delivery of the Program and the provision of the Materials.
   7. " Enrollment Form" means the enrollment form provided by Service Provider to Participant in connection with Participant's application for admission to the Program. For the purposes hereof, the Enrollment Form shall be deemed to include these Terms of Service.
      ‍
2. Access and use of equipment
   1. Access. If Service Provider agrees, in its sole discretion, to admit Participant to the Program, Service Provider will grant Participant a limited, non-exclusive, revocable, royalty-free, non-transferable, non-sublicensable license to access and use the Materials for the duration of the Program and solely to support and facilitate Participant's participation in the Program.
      ‍
3. Participant's obligations
   1. Permitted Use and Restrictions. If the Service Provider admits the Participant to the Program, the Participant must participate in the Program and use the Materials in accordance with this Agreement at all times. By participating in the Program and using the Materials, Participant agrees not to: (a) sell, resell, rent, transfer, assign, distribute, timeshare, commercially exploit or license or sublicense the Material; (b) make the Material available to any party other than the Participant; (c) collect, transmit or process any material that is infringing, obscene, threatening, defamatory or otherwise illegal or tortious, including material that is harmful to children or violates the privacy rights of any third party; (d) impersonate any other person or entity, or misrepresent its affiliation with any other person or entity; (e) attempt to gain unauthorized access to the Materials or any other property owned by Service Provider; (f) access the Materials or participate in the Program for the purpose of developing a similar or competing product; (g) copy, translate, reverse engineer, disassemble or decompile the Materials or any portion thereof, or create derivative works therefrom. 
   2. Participant Data. The Participant is solely responsible for the accuracy, quality, integrity, legality, reliability and relevance of all Participant Data. Participant represents and warrants that it has obtained all rights, permissions and consents necessary for the collection, processing, use and transfer of Participant Data in connection with the provision of the Services by Service Provider or its affiliates. Participant agrees that Service Provider may use Participant Data as necessary to provide the Services, including to determine whether Participant is eligible for the Program.
      ‍
4. Fees 
   1. Billing. Unless otherwise agreed by the Parties in the Registration Form or in any other document signed by the Parties, the Service Provider will invoice the fees within a reasonable period of time with the Participant's admission to the Program. This invoice will include all fees payable by the Participant for the Services, which must be paid in accordance with Article 4.2.
   2. Payment terms. Unless the Parties agree otherwise in the Registration Form or in any other document signed by the Parties, the Participant agrees to pay the Program participation fees no later than 30 days after the invoice date. Overdue payments bear interest at an annual rate of 18%. All amounts are payable without set-off, deduction or withholding and all fees paid are non-refundable.
   3. Taxes. Prizes are exclusive of any taxes, assessments, tariffs, fees or other charges imposed, levied or collected by or under the authority of any governmental body, which shall be added to the prize when required by law. The Participant is solely responsible for the payment of all such taxes, with the exception of taxes assessed on the income of the Service Provider. If the Service Provider is legally required to collect from the Participant and remit taxes related to the Participant's consumption of the Services hereunder, the Participant agrees to promptly reimburse the Service Provider for any amount paid by the Service Provider. 
   4. Suspension. If any amount owed by Participant is past due, Service Provider reserves the right to suspend, without limiting its other rights and remedies, Participant's participation in the Program and access to the Materials until such amounts are paid in full.
      ‍
5. Property
   1. Ownership of Material. Service Provider shall own or be entitled to use and exploit all right, title and interest in and to the Materials, including all related intellectual property rights. Participant shall not remove or alter in any way Service Provider's copyright, trademark or other proprietary notices contained in the Materials. Service Provider reserves all rights not expressly granted to Participant under this Agreement.
   2. Ownership of Participant Data. The Participant is and shall remain the owner of the Participant Data. Subject to the confidentiality obligations of the Service Provider, the Participant hereby authorizes the Service Provider to use the Participant Data as necessary for the Service Provider to provide the Services to the Participant. 
   3. Participant's Trademarks and Logos. Participant grants Service Provider a limited, royalty-free license to display Participant's trademarks and logos provided or otherwise identified by Participant in the Materials and in marketing and other materials promoting the Program and Service Provider's services.
   4. Feedback. Service Provider may, freely and without compensation, use any suggestions, enhancement requests, recommendations or other feedback provided by Participant with respect to the Services (the " Feedback "), and Participant hereby grants Service Provider an irrevocable, worldwide, royalty-free right to use or implement all Feedback (or any portion thereof), including all intellectual property rights therein.
   5. Statistical information. The Participant authorizes the Service Provider to monitor the Participant's use of the Hardware and to use data relating to such use, as well as the Participant's participation in the Program, in an aggregated and anonymous manner in order to compile statistical information relating to the provision of the Services or to support the benchmarking or development of future versions of the Services. Participant agrees that Service Provider may make such aggregated and anonymous information publicly available, provided that such information does not identify Participant and Participant's Confidential Information. Service Provider shall own such statistical and performance information and shall retain all intellectual property rights therein.
      ‍
6. Privacy
   1. Confidential Information. All proprietary or non-public information disclosed by one Party or its Affiliates (the " Disclosing Party ") to the other Party or its Affiliates (the " Receiving Party "), including, but not limited to, software, participant lists, hardware, drawings, trade secrets, codes, data, inventions, algorithms, know-how, ideas, intellectual property, the terms of the Registration Form and all other business, technical and other information of a Party or its Affiliates (including, in the case of the Participant, the Participant Data, and in the case of the Service Provider, the Materials and Services) are confidential (the " Confidential Information "). Confidential Information includes information that a reasonable person would consider confidential, given the nature of the information and the circumstances of its disclosure. The Receiving Party agrees to keep strictly confidential all Confidential Information of the Disclosing Party and (i) not to disclose any Confidential Information of the Disclosing Party, directly or indirectly, to any third party, and (ii) not to use, copy, evaluate or incorporate any Confidential Information of the Disclosing Party for any purpose not contemplated by this Agreement. Each Party retains ownership of its Confidential Information. 
   2. Exceptions. The foregoing obligations of confidentiality, use and non-disclosure do not apply to information (i) which is or becomes publicly available without breach of an obligation of confidentiality, (ii) which the Receiving Party can document was already known to it without an obligation of confidentiality, (iii) which is disclosed to the Receiving Party by a bona fide third party who has a right to disclose it, or (iv) which the Receiving Party can document was already known to it without an obligation of confidentiality, (iii) which is disclosed to the Receiving Party by a bona fide third party who has the right to disclose it, or (iv) which the Receiving Party can document has been independently developed by it without using the Disclosing Party's Confidential Information. 
   3. Representatives. The Receiving Party may disclose the Disclosing Party's Confidential Information only to its Representatives (i) who specifically need such Confidential Information for the purposes for which it was provided under this Agreement, (ii) who have been duly informed by the Receiving Party of the confidential nature of the Confidential Information and (iii) who are bound by obligations of confidentiality and non-use as binding as those set forth herein.
   4. Mandatory disclosure. If the Receiving Party is required to disclose the Disclosing Party's Confidential Information pursuant to a legal or regulatory requirement, the Receiving Party, to the extent it is legally permitted to do so, shall promptly notify the Disclosing Party of such requirement, permit the Disclosing Party to seek any appropriate injunction or protective order or to take such other action as it deems appropriate in the circumstances, and cooperate with the Disclosing Party in obtaining such protective action.
   5. Injunctive Relief. Each Party agrees that the unauthorized use or disclosure of the other Party's Confidential Information may cause irreparable harm to the other Party and its Affiliates and agrees that the other Party and/or its Affiliates shall have the right, in addition to any other available remedies, to seek immediate injunctive and other equitable relief.
      ‍
7. Warranties and disclaimers
   1. Representations of the Parties. Each Party represents and warrants that (i) it has all requisite power and authority to enter into and perform this Agreement and (ii) this Agreement constitutes a valid and enforceable obligation against it in accordance with its terms.
   2. Disclaimer of Liability. The Service Provider and its affiliates make no warranties with respect to the Services. Without limiting the generality of the foregoing and to the maximum extent permitted by applicable law, Service Provider and its affiliates expressly disclaim all implied and statutory warranties. Service Provider and its affiliates do not represent or warrant that the Materials or Services will be error-free.
      ‍
8. Compensation
   1. Indemnification by Participant. Participant, at its own expense, will defend and pay any settlement amount or damages awarded by a court of last resort arising out of (i) any claim, suit or proceeding by a third party alleging that Participant Data violates any data protection or privacy law or infringes the intellectual property of a third party; or (ii) any other breach of this Agreement or false or misleading statement made by Participant or its Representatives.
   2. Conditions. Participant's obligations under this Section 8 are conditioned upon Service Provider (i) promptly giving written notice to Participant of any claim under this Section, (ii) giving Participant sole control over the defense or settlement of the claim, and (iii) cooperating in the investigation and defense of such claim or claims. Participant shall not settle or consent to judgment on any such Claim which adversely affects the rights or interests of Service Provider or imposes additional obligations on Service Provider without the prior express written consent of Service Provider.
      ‍
9. Liability
   1. Limitation of Liability. Notwithstanding anything to the contrary, the aggregate liability of Service Provider and its Affiliates arising out of or relating to the Materials, Services and this Agreement, whether under contractual or extra-contractual liability, tort or any other theory of liability, shall in no event exceed the amount paid to Service Provider by Participant for participation in the Program.
   2. Exclusion of Liability. Notwithstanding anything to the contrary, in no event shall Service Provider and its affiliates be liable for any consequential, punitive, special or exemplary damages or other similar damages of any kind (including loss of revenue, profits, use or other economic benefits) arising out of or in any way connected with the Material, the Services or this Agreement, even if Service Provider and its affiliates have been previously advised of the possibility of such damages or could have reasonably foreseen them.
      ‍
10. Duration and termination
    1. Term. The right to participate in the Program and to access the Materials shall commence on the date designated by the Service Provider and shall remain in effect until the end of the Program, unless otherwise determined by the Service Provider.
    2. Termination for cause. Either Party may terminate this Agreement: (i) upon 15 days' prior written notice if the other Party breaches its obligations under any material provision and fails to cure such breach by the end of such 15-day period or (ii) effective immediately upon written notice to the other Party if the other Party ceases operations, becomes bankrupt, has made an assignment of assets or is declared insolvent. The Service Provider may temporarily cease performance of its obligations during any period granted to the Participant to remedy a default.
    3. Termination for convenience. The Participant hereby waives any right it may have to terminate this Agreement before the end of the Program, including any right under articles 2125 and 2129 of the Civil Code of Québec.
    4. Termination upon Refusal of Admission. This Agreement shall automatically terminate if the Service Provider refuses, at its sole discretion and at any time prior to the start of the Program, to admit the Participant to the Program. 
    5. Termination in the event of non-payment. If the Participant fails to pay an invoice issued by the Service Provider within the period specified in Article 4.2, the Service Provider may immediately terminate this Agreement.
    6. Effects of Termination or Expiration. Upon termination or expiration of this Agreement: (i) Participant's right to access and use the Materials and all licenses granted to Participant hereunder shall terminate immediately, and (ii) Participant shall permanently destroy all copies of the Materials and Service Provider's Confidential Information and, upon request, certify in writing that it has retained no copies thereof. At the request of the Participant upon expiration or termination of this Agreement, the Service Provider and its affiliates shall permanently destroy all copies of the Participant's Confidential Information and, upon request, certify in writing that no copies have been retained. Termination or expiration of this Agreement shall not affect, cancel or waive any fees accrued prior to the date of termination or expiration or any fees otherwise payable to the Service Provider and its Affiliates.  
    7. Continuation in force. Articles 5, 6, 8, 9, 10.6, 10.7 and 11 shall survive the expiration or termination of this Agreement.
       ‍
11. Miscellaneous
    1. Entire Agreement. These Terms of Service, together with the Registration Form, constitute the entire, final, complete and exclusive agreement between the Parties and supersede all prior agreements, representations or proposals, whether oral or written, and all negotiations, conversations or discussions between the Parties with respect to the subject matter hereof. In the event of any conflict or inconsistency between the provisions of these Terms of Service and those of the Registration Form, the terms of the Registration Form shall prevail. 
    2. Modifications. This Agreement may be amended by the Service Provider upon written notice to the Participant, and the Participant's continued participation in the Program shall be deemed acceptance of such amendment. The Participant may not modify any provision of this Agreement without the prior written consent of the Service Provider. 
    3. Relationship. The relationship between the Service Provider and its affiliates, on the one hand, and the Participant, on the other hand, is one of independent contractors. Nothing in this Agreement is intended or shall be construed to establish a partnership or joint venture between the Parties, to constitute one Party as an agent or representative of the other Party or to authorize one Party to make or enter into any commitments for or on behalf of the other Party.
    4. Assignment. Neither Party shall have the right to assign this Agreement without the prior written consent of the other Party, which consent shall not be unreasonably withheld. Notwithstanding the foregoing, (i) a Party (the " Assignor ") may assign this Agreement and its rights and obligations hereunder in connection with the sale of its business or assets, including by merger, sale of assets or otherwise, but only if the purchaser of such assets or business agrees to be liable to the other Party for all obligations and covenants hereunder and agrees to be bound thereby in lieu of the Assignor, and (ii) the Service Provider may assign this Agreement and its rights and obligations hereunder to an Affiliate. Any purported assignment in breach of this Article shall be void. This Agreement shall be binding upon and inure to the benefit of the Parties, their respective successors and permitted assigns. With the exception of Service Provider's Affiliates, there are no third party beneficiaries of this Agreement.
    5. Force Majeure. The Service Provider shall not be liable for any delay, failure to perform, damage, loss or destruction, or malfunction of any equipment, or any consequences thereof, caused or occasioned by any cause beyond its reasonable control (a " Force Majeure Event "). If the Force Majeure continues for more than 30 days, the Service Provider may terminate this Agreement by giving written notice to the Participant. 
    6. Advertising. Participant hereby authorizes Service Provider to reference Participant and the nature of the Services and to use Participant's name, trademarks and logos for Service Provider's business development initiatives and marketing purposes, including on Service Provider's website, in press releases and in Service Provider's social media postings. In doing so, the Service Provider will comply with any directives and guidelines provided to it in writing by the Participant. 
    7. Severability. If any provision of this Agreement is held by a court to be unenforceable, such provision shall be limited or eliminated to the minimum extent necessary so that this Agreement otherwise remains in full force and effect.
    8. No Waiver. The failure of a Party to assert a right granted to it hereunder or to take action against the other Party for breach hereof shall not be deemed to constitute a waiver by such Party of any subsequent assertion of rights or of any subsequent action for future breach.
    9. Governing Law and Jurisdiction. Unless otherwise agreed by the Parties in the Registration Form, this Agreement shall be governed by and construed in accordance with the laws of Quebec and the federal laws applicable therein, to the exclusion of their conflict of law rules. Unless the Parties agree otherwise in the Registration Form, only the courts of the Province of Quebec, judicial district of Montreal, shall have jurisdiction with respect to this Agreement.

‍

AXELRation Privacy Policy

Thank you for your interest in AXELRation. This training program, offered by entrepreneurs, for entrepreneurs, supports Quebec start-ups to maximize their potential and prepare them for the expansion phase. 

To facilitate the program and offer it to you, we need to process personal information. This Privacy Policy describes how we collect, use and disclose such personal information when you visit our website, when you register and participate in the AXELRation program, or when you contact or interact with us about the program. It also describes your rights regarding your personal information.

By providing us with your personal information after being informed of this policy, we assume that you consent to the collection, use and disclosure of your personal information as described below.

1. How we collect your personal information

• In most cases, we collect your personal information directly from you when you submit an AXELRation application or contact us by phone, e-mail or online form.
• In some cases, with your consent or as permitted by law, we may collect your personal information indirectly from our partners or public sources such as LinkedIn. 
• We may also collect your personal information using cookies or similar tracking technologies. For more information, please see How we use cookies \* MERGEFORMAT \* MERGEFORMAT How we use cookies.
• Photos and videos can be taken during the program.
  ‍

The personal information we collect

We collect only the personal information we need to facilitate the program and offer it to you, including :

• Your contact details, such as first and last name, e-mail address, postal address and telephone number.
• Information about your work history, such as your educational background, work experience, job title, involvement in company activities, areas of interest and reasons for applying to the AXELRation program.
• Technical information, such as your IP address, date and time of connection and browsing history.
• Financial information, such as your payment card or bank details.
• Health information, such as dietary restrictions, including allergies.
• Photos or videos of you during program sessions and activities, with your consent.

2. Why we collect your personal information

We collect your personal information for the following purposes:

• Operate, maintain, improve and offer you our Web site. 
• To provide you with the services, assistance and information you request.
• To assess your application and eligibility for the AXELRation program.
• To register for the AXELRation training program if your application is accepted.
• To facilitate your participation in the AXELRation training program and related activities.
• To process payment of program fees.
• To send you our newsletter, with your consent. 
• To ensure that the meals offered meet your dietary restrictions.
• To promote the program and disseminate it on our various media as well as those of our main partner Fasken.

3. How we use cookies

Cookies are small data files transferred to your browser, which may then be stored on your hard drive. We use cookies on our Web site to save your preferences and ensure that our Web site functions properly. The information collected by cookies may include your IP address, location information, device information and browsing activity. 

Necessary cookies are essential for the operation of our website and cannot be deactivated. 

If you wish to disable preferential cookies, you can set your browser to refuse cookies before using the website or manage your choices here. However, without these technologies, some features of our website may not be available.

4. Who we share your personal information with

We share your personal information with our partners, potential investors and service providers in order to make the website available to you and to enhance your AXELRation experience. The list below is not exhaustive:

Parts

What they do for us

Fasken Martineau DuMoulin LLP

Lead partner, hosting and sponsoring training and other activities related to the AXELRation program.

Some of your personal information will be shared with Fasken as part of our collaboration, in order to maximize your experience throughout the program, including for Fasken's promotional purposes, and to offer one-on-one meetings with high-potential AXELRation entrepreneurs.

Our service providers, such as Uroboro

They provide various services to enable us to offer the program or website. For example, Uroboro provides web hosting services. Brouillard helps us with our public relations.

As part of their service offering, they may have access to some of your personal information.

Potential sponsors and investors

As part of our collaboration with various program partners and potential investors, some of your information (name, company, industry, etc.) will be shared with them to maximize your experience throughout the program.
‍

Security 

We use appropriate physical, administrative and technological safeguards to ensure the confidentiality and security of the personal information we hold. However, no security measure is absolute or guaranteed. If you have reason to believe that your interaction with us is no longer secure (for example, if you believe that the security or accuracy of information you have provided to us has been compromised), please contact us immediately using the contact information provided in the Contact Us section.

5. Where we store your personal information

We store your personal information in Quebec. However, your personal information may be transferred outside Quebec or Canada, where privacy laws may differ. In such cases, we ensure that your personal information benefits from an equivalent level of protection, for example, by using contractual measures. However, law enforcement and national security agencies in these countries may have access to your personal information.

6. Your rights regarding your personal information

You have the following rights with respect to your personal information:

• Right of access: You may request access to and a copy of the personal information we hold about you.
• Right of Correction: You may ask us to correct errors or omissions in your personal information. If you demonstrate the inaccuracy, ambiguity or incompleteness of personal information in our files, we will amend it. We will also correct any personal information whose collection, disclosure or retention is not authorized by law.
• Right to withdraw consent: You may request to withdraw your consent to the use or disclosure of your personal information. Withdrawing your consent may mean that we are no longer able to process your request or offer you participation in the AXELRation program. In all cases, we will inform you of the consequences of your request before taking any action.

To exercise your rights, please refer to the " Contact us " section. We may ask for proof of your identity before responding to your request.

7. Changes to this privacy policy

We may update this privacy policy from time to time. All changes will be posted on our website. We encourage you to periodically visit our website to ensure that you are always aware of the most current version of this Privacy Policy.

8. Contact us

If you have any questions or concerns about our privacy practices, or if you wish to exercise your rights with respect to your personal information, please contact AXELR's Privacy Officer at cedrik@axelr.ca.

‍