Cohort · Service to product

Your expertise is worth more than your hours.

A cohort to turn your know-how into a product, test its potential and build the model to sell it — without putting at risk the practice that got you here.

Join the cohort→See the program

weeks

Workshops and training

Group coaching

Guest experts

Testimonials

They went through the cohort

Why this cohort?

From know-how to a growth engine.

Many service businesses build solutions for their clients and realize there may be a larger product in there.

This cohort helps you structure that shift, test the product's potential and build the model to sell it.

« Our expertise opens doors. Our products let us go much further. »
— The AXELR team

Concrete results

Build the next stage of your company.

In 10 weeks, leave with the decisions, the tools and the roadmap to move your company from services to a product business.

Find the product in your expertise

Identify what in your know-how is promising, your current strengths, and where a real product might sit.

Validate before you invest

Test the potential, the market, the references and the willingness to pay before you commit too many resources.

Build the right model

Define your offer, your pricing, your revenue structure and the value you bring to the market.

Find your go-to-market

Positioning, acquisition, sales, partners: build the strategy to take the product to market.

Organize the transition

Manage the product, the service, the resources, the execution and the responsibilities.

Prepare your transition plan

Leave with the decisions made, the priorities to focus on and a concrete roadmap for the months ahead.

Who this cohort is for

You built an expertise. Now you see a product.

This cohort is for leaders and teams in service businesses who want to explore, validate or structure a product offer, while managing the shift alongside the business they already have.

This cohort is for you if…

You run a service business
Your expertise is a meaningful share of your revenue today.
You have spotted a product opportunity
A tool, a technology, a method or an offer could be standardized and sold.
You may have already started
A prototype, an MVP, first clients or an internal project: the work is already at different stages of maturity.
You are questioning the model
Services, product, or both? You want to understand how the two can sit together.
You want something more scalable
Your aim is to multiply part of your revenue and open new paths.